My Beginning

Charles AtlasI first became acquainted, or was introduced, to Direct Response Marketing over 60 years ago when I was 10 or 11 years old. I saw an ad in the back of a comic book. It showed a cartoon of a skinny guy sitting on the beach with his girlfriend. A muscular bully came by and kicked sand in his face. Then the muscular bully walked away with his girlfriend. The skinny guy decided he would no longer be a 90lb weakling.  He built a muscular body for himself and got his girlfriend back   The ad said if I sent him ten cents (to cover the postage) he would send me a free report that would show me how I could do the same thing. Continue reading “My Beginning”