Internet marketing for beginners is somewhat of an
oxymoron. This is because while in theory the
concepts behind Internet marketing might be quite
simple, executing effective strategies can be
In fact it can even be tough for those who have
experience in the world of Internet marketing.
With this in mind, this post will attempt to
explain the concept of Internet marketing for
beginners and will outline some basic strategies
which can help you as a business owner to launch
your own Internet marketing business.
We will cover concepts such as creating a website,
placing banner ads, sending out e-newsletters,
orchestrating an email marketing campaign and
optimizing your website for search engines.
One of the most basic steps for starting an
Internet marketing business is to create a
website. If you don’t have a website or have a
poorly designed website you should consider
creating or re-designing one to adequately market
your products and or services.
If you don’t have experience in web design, there
are a number of software packages which make it
simple for those with no design experience to
create a functional website.
Here is my recommendation for a free software for
creating websites when don’t know anything about HTML.
KompoZer is designed to be extremely easy to use, making it ideal for non-technical computer users who want to create an attractive, professional-looking web site without needing to know HTML or web coding.
Banner ads are another popular option for
advertising your business on the Internet. If you are an affiliate for clickbank products, they will give you Banner Ads already coded with your affiliate link.
Banner ads are advertisements which typically appear
along the top of a website but it may also include
smaller ads in other locations. Banner ads
typically include graphics and text which entice
Internet users to click on the advertisement. Once
a user clicks on the ad, they are directed to your
affiliate website. This type of advertising can be very
effective when care is taken to place the
advertisements on high traffic websites which
attract an audience who may have an interest in
Sending out e-newsletters often referred to as
e-zines can also be a part of an effective
Internet marketing strategy. These are essentially
emails which may contain a variety of information
including informative articles, useful quizzes,
relevant advertising or any other information
which is deemed worthwhile for the recipients.
The importance of these newsletters is that they
can be used as marketing tools which are not
viewed by the recipients as an advertisement. One
way to do this is to incorporate links or other
soft sale approaches into the copy of the
e-newsletters. However, care should be taken to
keep these references minimal so the
e-articleisn’t viewed as spam.
Email marketing campaigns can be another
successful aspect of an Internet marketing
campaign. Email marketing essentially involves
sending out emails to a group of individuals who
may be interested in your products and services.
Care should be taken in sending out these emails
to avoid sending emails which are unsolicited and
will be viewed as spam.
One way to do this is to only send out the emails
to users who have requested inclusion on an email
mailing list. Another way to do this is to provide
value in the emails as opposed to just including
advertisements. This can be done by offering
relevant advice in your emails and other useful
information which may be of interest to the
recipients of the email.
Finally, optimizing your website for search
engines is a critical aspect of an Internet
marketing business. Search engines rank websites
according to quality and relevance for particular
search terms. Many Internet users appreciate the
effort by search engines and use these search
engines to find the best websites on a particular
subject. This means the Internet users are likely
to only visit websites which rank well with search
Therefore if your website isn’t high ranking, you
are not likely to generate a great deal of traffic
from Internet users who use search engines to find
relevant websites. Top ranking websites are likely
to obtain the most traffic from search engines and
all websites falling on the first page of the
search engine results will likely enjoy some
degree of success in improving their traffic.