One of the easiest ways to make money online is by developing a detailed, honest and straightforward review website for your niche market.
A review site offers important information to buyers, such as giving them a breakdown of the product or service, including personal testimonials, feedback as well as getting your visitors involved in posting their own comments and experiences.
One of the greatest aspects of a review site is that it can fit into literally any niche or market online.
From Amazon affiliate review sites, to developing review sites around the television programs, movies and music that you love, you can build a very profitable business online, all powered by targeted review websites.
One of the greatest things about review sites is that you are able to target people who are on the verge of buying. They want to make informed buying decisions and they do this by reviewing comments, feedback and testimonials from websites that have personal experience with the products and services that they are interested in.
What does this mean to you?
It’s a LOT easier to make money with visitors who are actively searching for specific products, and who, for the most part, have ALREADY made up their mind to buy the product but simply need a bit of reassurance before making the purchase.
In order to set up a review-based website, you will need a domain name and hosting account. You can register a domain name at many different registrars including www.namecheap.com and www.moniker.com, but you’ll want to do your best to choose a domain that incorporates relevant keywords from within your niche market.
You want your domain name to demonstrate to potential visitors exactly what your website is about so that you can rank within the major search engines and attract targeted visitors.
Examples: ElectricGuitarReviews.com – GolfClubOverview.com etc
Just make sure that your domain is keyword-rich, easy to spell and clearly demonstrates the focus of your site. You want people browsing through the search engines to be able to identify your site as being one that offers the exact information they are searching for.
When it comes to hosting, there are thousands of hosting providers online, but one of the most affordable service providers is HostGator, found at http://www.hostgator.com
Host Gator is not only easy to use but they are extremely affordable, and when just starting your review site, you can set up a “Baby” account and later upgrade once your site has grown.
In order to develop your review site, you will either need to know (or learn) a bit of HTML in order to construct or customize review pages and templates, or you can use a combination of WordPress and Review Site plugins to create powerful, interactive review websites without the fuss!
Here’s all you need:
1) Copy of WordPress – http://www.Wordpress.org (you want to download the self hosted option)
2) Copy of WP Review Site – http://www.WPReviewSite.com
WP Review site is a WordPress plugin, so you can upload the plugin into your WordPress directory and activate it from within your admin panel.
You can then customize it to suit your preferences, including template, layout, and even the style of reviews.
Note: You can create review based websites without WP Review Site just by using WordPress, uploading a basic theme and categorizing your reviews, but WP Review Site will help optimize your site and minimize your workload, so if you can afford to grab a copy, I recommend you do so!
You can also purchase ‘ready made’ review templates as well. These are HTML templates that are easily customized with any HTML editor such as Dreamweaver or Frontpage.
You can also purchase review packages that come fully loaded with pre-written reviews, but you’ll want to take the time to edit the content so that it reflects your own opinions, while being able to offer your visitors with unique, quality information on the products and services they are interested in.
If you really want to make the most money possible from your review sites, you absolutely need to research markets, verify the viability of niches and know, with certainty, what people are interested in, searching for and willing to buy.
Without proper research, you have little idea as to what products or services you should include within your review site, but more importantly, you aren’t sure WHAT people are entering into the search engines when searching for these products.
This is where niche and keyword research comes into play. By defining the most popular keywords used by your target audience, you can incorporate them into your reviews, content and websites to attract organic traffic from the search engines. Your review site will be thoroughly optimized and VERY targeted towards hungry buyers.
(Plus, you can swipe commissions by piggy backing off of successful marketing campaigns that others have created!)
For example, you decide you are going to include the ClickBank product “Acne Free In 3 Days” in your review site. You know that people who are likely to purchase this product are suffering from acne and want a quick and pain free solution.
You’re able to define WHO your market is.
In order to optimize your review, you will want to include the product name AND author name in both your review and your review title, so that your page quickly ranks in the search engines, and is directed towards people who aren’t just searching for an acne cure, but who are interested in this specific product.
By including author names, website URL’s and product titles in your reviews, you are able to create laser-targeted pages that will boost your position in the search engines, while making it easier for you to “swipe” commissions from people who are already interested in the product but need a bit more information or reassurance before making the purchase.
Each review should always include relevant keywords, but to better optimize your site, include SPECIFIC keywords involving the products and services you are writing about.
You start by visiting http://adwords.google.com/select/KeywordToolExternal and entering in your primary keyword.
You will quickly learn how popular different keywords are, how competitively targeted they are, as well as being given alternative (long-tail) keywords that you could use in your reviews for easier ranking in the search engines.
Here are a few other keyword tools worth checking out:
Once you have chosen your niche market, it’s time to create a swipe file of potential products that you can include on your review site.
You want to pay attention to both the quality of the products you are promoting, as well as the price range, based on what your target audience is comfortable spending.
Tip: If choosing products from the ClickBank marketplace, you can use http://www.CBEngine.com to create a snapshot of the top products selling in various niche markets.