More on Targeting Your Email Campaigns.

johnBefore going further, allow me to tell you how to get your subscribers really ticked off and have them “Unsubscribe” from your list.  This is extremely important And is often (too often) done by new email marketers.  Here is the mistake that will kill your marketing efforts:

Let’s say that your target audience is cat lovers.  That want information about cats.  They don’t want information about about dating or building firm abs. You would be surprised by the number of new marketers get a subscriber to their Cat Lovers list and after sending them a couple of Emails about cats start sending them information for every affiliate program they belong to.  Don’t do that.  The only information your subscribers want is the information they requested.

Ok, lets talk about the importance of targeting your audience and choosing the right type of content for your email campaigns.

Like any type of marketing, email involves a great deal of time and effort to ensure the campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending time and money into an email campaign that isn’t reaching the members of your target audience and convincing then to take action such as making a purchase or visiting your website isn’t worthwhile.

One of the most important aspects of marketing with email is to ensure your marketing is effectively reaching a highly targeted audience. One way to do this is to ask former and potential customers to join your email list. This will help to ensure the majority of subscribers will have an actual interest in your products or services you offer which makes it more likely to generate sales from your campaign than if you were marketing to a larger audience without an interest in your products.

Another aspect of your campaigns is your content. Well written emails can give you a significant advantage over the competition. The quality of your content is a reflection on you and poorly written content with no substance won’t yield any results and even worse it will reflect poorly on your business.

Your content should be written in a manner which will appeal to the target audience. If necessary, you should conduct market research to determine demo-graphical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.

The content you decide to include in your campaign is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. Content such as articles, short useful tips, links to relevant websites, reviews for complementary products and even some subtle forms of advertising which are meant to persuade the recipients to take some form of action.

For example, sending articles give you the opportunity to include information about your products or services in the copy of the email. This in itself can be a subtle form of advertising.

Short product reviews can also be very useful because they can help attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.

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